AMPCUS INC · B2B SAAS · UTILITY

ACQUAA
DC WATER

Streamlining operations & real-time insights for a water utility company — redesigning enterprise permit workflows, payments, and operational dashboards.

“This project demonstrates my ability to design and validate complex enterprise workflows involving payments, accessibility, and operational risk.”

0
SUS Score (up from 56)
0%
Task Completion Boost
0%
Faster Incident Response
0%
Reduced Payment Time
Acquaa Hero — click to view screen designs
🖼️VIEW 6 SCREENS

Click image to browse screen designs

ROLE
Lead Product Designer
TIMELINE
10 Months (May '23 – Feb '24)
TYPE
B2B SaaS · Operations & Permitting
TEAM
1 Designer · 2 POs · 2 BAs · 6 Devs
01 — OVERVIEW

My Journey at Ampcus

Joining the Acquaa team at Ampcus in May 2023, I shaped the user experience for a SaaS platform built for DC Water — a large municipal water utility. Working alongside 2 product owners, 2 business analysts, and 6 developers, my role spanned both backflow prevention and fire hydrant management modules.

Acquaa introduces specialized modules for backflow prevention, fire hydrant management, and FOG modules. Through meticulous planning and collaboration, the platform optimizes water infrastructure management, improves operational efficiency, and delivers real-time insights tailored to DC Water's requirements.

02 — PROBLEM

What friction were operational users facing?

🏗️
DC Water operational teams

User research and behavioral data revealed major friction in core workflows — resulting in task abandonment, delayed incident response, and increased support overhead.

🧩
Permit creation was slow and error-prone

Operational users navigated long, fragmented forms with unclear system feedback — increasing cognitive load, causing validation errors, and slowing time-sensitive permit submissions.

💳
Payment steps were fragmented and confusing

Payment was a disjointed step outside the core workflow. Users were unsure when payments were required, whether submissions succeeded, and how to recover from failures.

⚠️
Users lacked confidence during critical submissions

Unclear system states pushed operational teams toward manual and offline workarounds — increasing effort, slowing workflows, and introducing human error on critical submissions.

“How might we redesign permit and payment workflows so that operational teams can complete critical tasks with confidence, speed, and zero ambiguity?”

03 — MY ROLE

What did I do in this project?

My involvement spanned substantial contribution to the backflow prevention module and comprehensive leadership in the fire hydrant module — owning the full design process from wireframes to high-fidelity, across both admin and user-facing experiences.

01
Backflow Prevention Module

Designed complex form workflows with clear validation states, inline error feedback, and progressive disclosure to reduce cognitive load.

02
Fire Hydrant Module

Led end-to-end design of the permit creation and management system — from ideation through final handoff to development.

03
Payment Integration

Redesigned payment as an integrated workflow step — not a separate detour — with explicit success/failure states and recovery paths.

04
A/B Testing & Analytics

Implemented A/B testing that reduced bounce rate by 15%, and deployed heatmap analysis driving a 43% improvement in UX scores.

04 — PROTOTYPE

Glimpse of the Prototype

A walkthrough of the Fire Hydrant Permit creation workflow — demonstrating the redesigned step-by-step form, inline validation, and integrated payment flow.

05 — USER FLOWS

Mapping the operational journey

USER FLOW
User Flow
End-to-end user flow for the Fire Hydrant Permit module
FLOW LEVEL CHART
Flow Level Chart
Flow level chart showing admin and user decision paths
06 — SCREENS

A look at the final designs

ADMIN SCREENS
Dashboard
Dashboard
Transfer Permit
Transfer Permit
Assign Equipment
Assign Equipment
USER SCREENS
Fire Hydrant Services
Fire Hydrant Services
Fire Hydrant Request Permit
Fire Hydrant Request Permit
Review Details
Review Details
07 — IMPACT

Measurable improvements delivered

The redesigned workflows produced concrete improvements across core operational metrics.

0
SUS Score (up from 56)
0%
Task Completion Boost
0%
Faster Incident Response
0%
Reduced Payment Time

The redesign modernized a critical enterprise system, improved operational efficiency, and enabled faster, more reliable permit handling for municipal teams. The work also established scalable UX patterns reused across dashboards and notification systems.

08 — LEARNINGS

How has this experience contributed to my growth?

01
Designing for operational risk

Enterprise workflows with real-world consequences — late payments, missed permits, response delays — demanded meticulous attention to system feedback and error prevention at every step.

02
Balancing stakeholder alignment

Working with 2 product owners and 2 business analysts meant every decision was cross-functional. Design rationale had to be expressed in business terms, not just UX principles.

03
Validating with metrics

A/B testing, heatmap analysis, and SUS scoring provided concrete evidence — moving conversations from opinion to data and accelerating stakeholder buy-in.

04
Scalable patterns across modules

UX patterns from the Fire Hydrant permit module were successfully reused across dashboards and notification systems — validating a component-first design approach.

09 — THE TEAM

The people behind the work

Team collaboration session
Team collaboration session
Working with the Acquaa team
Working with the Acquaa team

DESIGNING FOR OPERATIONAL EXCELLENCE

Acquaa is a live platform serving DC Water's operational teams across the Washington, D.C. metro area.

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